DestinationiQ Marketing Strategy and Campaign Rollout
Summary
The city approved a $306,500 contract with Destination IQ to execute destination marketing and economic development campaigns.
At a glance
- Total mentions
- 4
- Last 30 days
- 1
Discussed at 1 meeting in the last 60 days; most recently Oct 14, 2026.
Impact analysis
The contract totals $306,500, funded through bed tax and economic development allocations.
Local tourism-dependent businesses and lodging operators will benefit from increased visitor spending.
None identified.
Mentions & discussions (4)
Tourism Advisory Committee - Oct 14, 2026
The newly hired marketing agency DestinationiQ presented its interim rollout plans, website management, and upcoming targeted advertising for Arizona's Christmas City. Committee members gave feedback on geographic targeting, messaging, and aligning campaigns with overnight lodging goals.
Tourism Advisory Committee - Sep 9, 2026
The committee and the newly hired marketing agency DestinationIQ discussed how to balance promoting Prescott with managing visitor impacts, supporting local businesses, and expanding mid-week and off-season travel.
Tourism Advisory Committee - Aug 12, 2026
The city has partnered with Destination IQ under a new contract to execute tourism marketing campaigns, manage social media, and enhance visitor engagement. Staff and committee members discussed how the agency will streamline promotion and provide measurable return on investment for bed tax funds.
City Council Voting Meeting - Aug 11, 2026
The city approved a $306,500 contract with Destination IQ to execute destination marketing and economic development campaigns.
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