Bringing Junior Hockey Back to the Event Center
Summary
The town has been trying to land a hockey tenant since the Sundogs folded in 2014. A Tier 1 junior team could start play in fall 2027 with 32 home games and lots of youth ice time — but the arena needs capital upgrades and some existing events would get bumped.
At a glance
- Total mentions
- 1
- Last 30 days
- 0
Last discussed Mar 26, 2026.
Impact analysis
The arena currently runs about $600,000 a year in the red; a hockey deal could add roughly $270,000 in net venue revenue plus $119,000–$272,000 in new town tax revenue.
Hockey families, local restaurants and hotels, arena finances, and kids who'd get youth skating and hockey programs close to home.
Some concerts and events could be displaced by the 32-game schedule, and taxpayers carry the risk if attendance falls short.
Mentions & discussions (2)
United States Hockey League expanding to Phoenix, Prescott Valley
United States Hockey League expanding to Phoenix, Prescott Valley Yahoo Sports
[Archived] Town Council Study Session Thursday — March 26, 2026
The town has been trying to land a hockey tenant since the Sundogs folded in 2014. A Tier 1 junior team could start play in fall 2027 with 32 home games and lots of youth ice time — but the arena needs capital upgrades and some existing events would get bumped.
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