Museum of the West Marketing Partnership and Tourism Impact
Summary
The city approved $90,000 to help market Western Spirit: Scottsdale’s Museum of the West and its upcoming expansion, featuring the Eddie Basha collection. Leaders hope this investment will drive more tourists and locals to Old Town, boosting downtown businesses.
At a glance
- Total mentions
- 2
- Last 30 days
- 0
Last discussed Jul 2, 2026.
Impact analysis
$90,000 allocated from destination marketing funds.
Museum visitors, downtown merchants, and local tourism stakeholders.
Taxpayers funding marketing efforts without an immediate direct financial return.
Mentions & discussions (2)
City Council Regular Meeting and Work Study Session - Jul 2, 2026
The city reviewed the successful results of a $90,000 marketing agreement with Western Spirit: Scottsdale's Museum of the West. The campaign generated millions of views and brought thousands of new visitors to the museum's newly expanded facility.
City Council (Regular) - Jan 27, 2026
The city approved $90,000 to help market Western Spirit: Scottsdale’s Museum of the West and its upcoming expansion, featuring the Eddie Basha collection. Leaders hope this investment will drive more tourists and locals to Old Town, boosting downtown businesses.
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