Old Town Scottsdale Annual Marketing Plan
Summary
The council and community discussed how to best promote Old Town tourism, preserve its unique western character, and handle marketing contracts.
At a glance
- Total mentions
- 4
- Last 30 days
- 0
Last discussed Jun 23, 2026.
Impact analysis
Involves substantial municipal bed tax revenues exceeding $34 million annually.
Local merchants, hoteliers, and tourism-dependent businesses.
Proponents of external professional PR agencies who lost the contract.
Mentions & discussions (6)
City Council Regular Meeting and Work Study Session - Jun 23, 2026
The city reviewed its in-house Old Town marketing program and proposed a $2.5 million budget for the upcoming year to drive visitor spending and foot traffic.
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City Council Regular Meeting and Work Study Session - Feb 10, 2026
City leaders discussed how to refresh Scottsdale's tourism strategy to focus on local core assets, shoulder-season visitors, and elevated experiences rather than generic events.
City Council Regular Meeting and Work Study Session - Jan 13, 2026
Following the rejection of an outside PR contract, city staff launched an in-house marketing effort for Old Town Scottsdale. Council members debated whether staff or outside marketing professionals are best equipped to handle tourism promotion.
City Council (Special) - Jan 7, 2026
The council and community discussed how to best promote Old Town tourism, preserve its unique western character, and handle marketing contracts.
Scottsdale City Council to look at tourism, economic development - Scottsdale Independent
The Scottsdale City Council members are expected to get their first official look at the city’s economic development and tourism plans during their meeting scheduled for 5 p.m., Nov. 5, at City …
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