Jay Ruby

DestinationiQ Marketing Strategy and Campaign Rollout

The contract totals $306,500, funded through bed tax and economic development allocations.

Signage Variance for Theodore's Fine Foods

Potential positive impact on local sales tax generation through enhanced business visibility.

Whiskey Off-Road Economic Impact and Future Contracting

The event produced roughly $214,000 for the city's bottom line and optimized bed tax revenue during the shoulder season; renewed contracts with Epic Rides are expected before year's end.

Downtown liquor license for Crunch Jam Lofts

Special Events Sponsorship Policy

Will adjust funding allocations for major events like Christmas City, Whiskey Off-Road, and the Rodeo based on tax generation.

Downtown Beautification and Maintenance Contract

Clarifies maintenance responsibilities and potential liability for downtown sidewalks.

FY2027 Tourism Grant Program and Funding Recommendations

Bed tax revenues remain on track at approximately 52% spent at the midway point of the fiscal year.

Conclusion of Prescott Cares (CDBG-CV) COVID-19 Relief Program

Expended $427,000 in federal pandemic relief funds across small business grants, rental assistance, and emergency veteran services.

Ponderosa Professional Plaza Signage and Wayfinding

None for the city.

Water Service Application for North Prescott Commercial Center

Generates approximately $4 million in annual sales tax and $580,000 in property tax for the city while allocating 27.9 acre-feet of water per year.