Old Town Scottsdale Annual Marketing Plan

Supported the marketing plan while noting that downtown daytime visitor traffic is down and requires targeted promotion.

Supported the increased Old Town marketing budget, highlighted a drop in daytime visitor traffic, and stressed the need for key performance indicators.

Supported the Old Town marketing plan, suggested targeting older affluent demographics (over 50), and recommended improving business contact lists.

Discussed the need to leverage artificial intelligence for destination marketing rather than relying solely on traditional web search engine optimization.